Onlive is an innovative, new cloud gaming service that enables gamers to run all of the latest games on Onlive’s powerful servers virtually on any device capable of streaming high-definition video. This campaign targets both, casual and hardcore gamers by showing that anyone, anywhere, anytime can play without spending an average of $3,000 on a gaming PC, having to upgrade hardware on an annual basis to get maximum performance. They can still get high quality, lag-free gaming with additional benefits that traditional gaming simply cannot offer.